# AI for Marketing Course (Self-Paced)

Canonical URL: <https://training-nyc.com/courses/ai-marketing-online>

## Overview

AI has changed marketing unevenly. It has transformed some tasks, barely touched others, and generated a great deal of noise around all of it. This course gives you a grounded understanding of what the technology is, covering AI, machine learning, and deep learning in plain terms, so you can judge for yourself which claims hold up.

From there the work is applied. You will use AI across content creation and optimization, advertising, social media, email, SEO, and SEM, and get hands-on with platforms including ChatGPT, IBM Watson, Salesforce Einstein, and Google's tools. You will look at chatbots and virtual assistants, learn to measure results against real metrics and ROI rather than impressions of progress, and study cases where this worked and where it did not. The course closes with a capstone project in which you design an AI-driven marketing strategy against a genuine problem.

## What you'll learn

- Understand AI, machine learning, and deep learning well enough to assess marketing claims about them
- Apply AI across content creation, optimization, and recommendations
- Use AI in advertising, social media, email marketing, SEO, and SEM
- Work with platforms including ChatGPT, IBM Watson, Salesforce Einstein, and Google tools
- Build chatbots and virtual assistants for customer service, marketing, and sales
- Measure AI marketing performance against meaningful metrics and ROI
- Design and present a full AI-driven marketing strategy as a capstone project

## Pricing

**Tuition:** $975