# AI for Marketing Course (Self-Paced)

Canonical URL: <https://training-nyc.com/courses/ai-marketing-online>

## Overview

AI has changed marketing unevenly. It has transformed some tasks, barely touched others, and generated a great deal of noise around all of it. This course gives you a grounded understanding of what the technology is, covering AI, machine learning, and deep learning in plain terms, so you can judge for yourself which claims hold up.

From there the work is applied. You will use AI across content creation and optimization, advertising, social media, email, SEO, and SEM, and get hands-on with platforms including ChatGPT, IBM Watson, Salesforce Einstein, and Google's tools. You will look at chatbots and virtual assistants, learn to measure results against real metrics and ROI rather than impressions of progress, and study cases where this worked and where it did not. The course closes with a capstone project in which you design an AI-driven marketing strategy against a genuine problem.

## What you'll learn

- Understand AI, machine learning, and deep learning well enough to assess marketing claims about them
- Apply AI across content creation, optimization, and recommendations
- Use AI in advertising, social media, email marketing, SEO, and SEM
- Work with platforms including ChatGPT, IBM Watson, Salesforce Einstein, and Google tools
- Build chatbots and virtual assistants for customer service, marketing, and sales
- Measure AI marketing performance against meaningful metrics and ROI
- Design and present a full AI-driven marketing strategy as a capstone project

## FAQ

### Is this course open to beginners?

Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.

### Do you offer payment plans or student financing for this course?

This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify.

### What is the cancellation and refund policy for this single course?

For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials.

### What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment

### Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

### Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably price our courses.

## Pricing

**Tuition:** $975