# AI for Marketing Course

Canonical URL: <https://training-nyc.com/courses/ai-marketing>

## Overview

Explore the transformative role of AI in modern marketing. This course begins with a foundational understanding of AI, machine learning, and deep learning. Discover the benefits and applications of AI in marketing, including content creation, advertising, social media, email marketing, SEO, and SEM.

Gain hands-on experience with popular AI platforms like ChatGPT, IBM Watson, Salesforce Einstein, and Google. Learn to measure AI's impact on marketing efforts with key performance indicators and ROI analysis. Real-world case studies provide insights into successful AI strategies.

The course concludes with a capstone project where students develop an AI-driven marketing strategy, applying their knowledge to solve real marketing problems.

## What you'll learn

- Leverage AI-driven strategy in your marketing campaigns
- Integrate AI into SEO, SEM, content, advertising, and analytics
- Measure the real-world impact of your AI marketing efforts
- Complete a capstone project to showcase your work
- Apply AI-driven strategy to your marketing campaigns
- Work with platforms including ChatGPT, IBM Watson, Salesforce Einstein, and Google

## Prerequisites

Students should have a basic understanding of marketing, including traditional marketing terms and techniques, SEO, social media marketing, and analytics.

## Curriculum

#### Section 1: Introduction to AI

- What are AI and Machine Learning?
- History of AI
- Types of AI: Narrow AI vs. General AI
- Basics of Machine Learning and Deep Learning

#### Section 2: AI in Marketing

- Role of AI in Marketing
- Benefits of Using AI in Marketing
- Key AI Marketing Applications
- Current Trends

#### Section 3: AI Platforms

- What is an AI Platform?
- Types of AI Platforms
- Popular AI Platforms (ChatGPT, IBM Watson, Salesforce Einstein, Google...)
- Comparison of AI Platforms

#### Section 4: AI in Content Marketing

- AI Role in Content Creation
- AI Role in Content Optimization
- Sentiment Analysis and Content Optimization
- AI-Driven Content Recommendations

#### Section 5: Chatbots and Virtual Assistants

- Building AI-Powered Chatbots
- Use Cases for Chatbots in Customer Service Marketing/Sales
- Popular Tools for Chatbot Development (Dialogflow, Microsoft Bot Framework)

#### Section 6: AI in Advertising

- Basics of Programmatic Advertising
- AI's Role in Real-Time Bidding
- Platforms for Programmatic Advertising
- AI for Personalized Ad Targeting
- What is Dynamic Creative Optimization?
- Top Dynamic Creative Optimization Tools

#### Section 7: AI in Social Media Marketing

- AI Tools for Social Media Monitoring
- Sentiment Analysis and Trend Prediction
- Automation in Social Media
- Using AI for Social Media Ad Targeting
- Case Studies and Best Practices

#### Section 8: AI in Email Marketing

- AI for Email Content Personalization
- Predictive Analytics for Email Marketing
- Tools for AI-Driven Email Marketing
- Automating Email Workflows
- A/B Testing and Optimization Using AI
- Case Studies and Best Practices

#### Section 9: AI in SEO

- Benefits of Using AI in SEO
- Keyword Analysis
- On-Page SEO
- Content Recommendations & Creation
- Content Optimization
- Technical SEO
- User Experience (UX) and Engagement
- Link Building and Analysis
- Local SEO
- AI SEO Tools

#### Section 10: AI in SEM

- Role of AI in SEM
- Keyword Research and Optimization
- Ad Creation and Optimization
- Bid Management
- Audience Targeting
- Performance Analysis and Reporting
- AI SEM Tools

#### Section 11: Measuring and Evaluating AI Impact

- Key Performance Indicators for AI in Marketing
- Measuring ROI of AI Initiatives
- Using AI with Campaign Analytical Tools and Dashboards

#### Section 12: Case Studies and Real-World Applications

- AI Marketing Success Stories
- Lessons Learned
- Future Trends and Innovations

#### Section 13: Capstone Project

- Project: Developing an AI-Driven Marketing Strategy
- Define Objectives and Goals
- Collect and Preprocess Data
- Apply AI Techniques to Solve Marketing Problems
- Present Findings and Strategic Recommendations

## Schedule
- Nov 23, 2026 – Nov 25, 2026 — NYC
- Jan 20, 2027 – Jan 22, 2027 — NYC
- Mar 8, 2027 – Mar 10, 2027 — NYC
- Apr 19, 2027 – Apr 21, 2027 — NYC
- Jun 28, 2027 – Jun 30, 2027 — NYC
- Aug 30, 2027 – Sep 1, 2027 — NYC

## FAQ

### Is this course open to beginners?

Students should have a basic understanding of marketing, including traditional marketing terms and techniques, SEO, social media marketing, and analytics.

### Do you offer payment plans or student financing for this course?

This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify.

### Can I take this course online (remote learning)?

No upcoming live online dates are currently available. Please contact us about future availability.

### What happens if I need to miss a session?

You have some options: You can watch a recording of the session. We will provide any course materials. Contact us to confirm whether remote attendance is available for your session. You can use your free retake to make up any missed class time.

### What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Access to industry-standard software during your training Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment

### Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

### Do you offer any discounts for this course?

Take this course as part of a certificate program and save: "MBA" Business Certificate Price: $3,495 | Hours: 96 Hours Generative AI Certificate Price: $3,495 | Hours: 84 Hours AI Marketing Bootcamp Price: $6,995 | Hours: 258 Hours

## Pricing

**Tuition:** $975