# Content Marketing Bootcamp (Self-Paced) Canonical URL: ## Overview Content marketing moves quickly, and this self-paced course goes deep on the strategies that matter for creating, promoting, and measuring content that strengthens a brand and drives engagement. Practical lessons and expert insight give you a firm grasp of content curation and its best practices, plus the ability to reach and grow a target audience through content creation. Strategy gets its own attention here, with a walkthrough of the approaches and solutions that make content marketing effective. You come away able to construct a plan for promoting, tracking, and optimizing content so it delivers steady results for your brand. ## What you'll learn - Study the strategies and solutions available in content marketing - Come to understand content curation and the practices that work best - Put together a plan for promoting, tracking, and optimizing your content - Apply content curation practices that work - Build a plan for promoting, tracking, and optimizing your content - Create content that strengthens a brand and drives engagement ## Pricing **Tuition:** $0