# Digital Marketing Strategy & Web Fundamentals Canonical URL: ## Overview #### Build a Digital Marketing Strategy That Works The course starts with building a digital marketing strategy that works and putting it into practice on your business website. Proven website optimization techniques are covered here, together with approaches for turning the people who visit into leads and paying customers. You will finish with the practical skills required to launch new digital marketing efforts or expand the ones you already run. #### Define Your Audience & Your Goals Optimizing a website for a target audience is impossible until that audience has been pinned down. Early sessions therefore cover who your audience actually is, how customer personas get built, and what audience research involves. The second half of that groundwork is your own offer, since something has to distinguish your business from the rest. With the audience settled, you will assess your business and draft a value proposition. Goals and key performance indicators (KPIs) follow, so the results of your marketing campaigns can be measured. #### Turn Website Visitors Into Leads Your website is where people head first when they want to know more about your business, so that is where your strategy knowledge gets applied. The course examines what a site requires in order to appeal to visitors and generate leads. Homepage qualities come first, followed by a closer look at achieving them through persuasive design. The final stretch covers product pages, including the formats and features that convert leads into sales. ## What you'll learn - The core skills for driving more site traffic, more leads, and more sales - A method for putting together a digital marketing strategy - The components a website needs if conversions are going to rise - Ways to convert leads into completed sales - Techniques for reviewing marketing performance and raising return on investment - Build the core skills that drive site traffic, leads, and sales ## Schedule - Oct 21, 2026 10:00am–5:00pm — NYC - Jan 5, 2027 – Jan 7, 2027 — NYC - Jan 28, 2027 10:00am–5:00pm — NYC - May 5, 2027 10:00am–5:00pm — NYC - Jul 6, 2027 – Jul 8, 2027 — NYC - Jul 28, 2027 10:00am–5:00pm — NYC ## Pricing **Tuition:** $0