# Digital Marketing Strategy & Web Fundamentals (Self-Paced)

Canonical URL: <https://training-nyc.com/courses/digital-marketing-training-online>

## Overview

Building a digital marketing strategy that draws in your ideal audience and converts them is the focus of this self-paced course. Step-by-step lessons take you through pinpointing your target customers, setting your goals, and articulating a value proposition that distinguishes your business.

Practical techniques for website optimization aimed at stronger engagement and sales are covered as well. Homepage construction and persuasive product page design are both addressed, leaving you able to turn your website into a marketing asset with measurable results.

## What you'll learn

- Essential skills for growing traffic to a site, producing leads, and closing sales
- An approach to shaping a digital marketing strategy of your own
- The pieces a website needs in place before conversions improve
- Methods that move a lead along to a completed sale
- How to read marketing performance and lift your return on investment
- Build the essential skills for growing traffic, producing leads, and closing sales

## Pricing

**Tuition:** $0