# Google Ads Bootcamp (Self-Paced)

Canonical URL: <https://training-nyc.com/courses/google-ads-bootcamp-online>

## Overview

Paid search rewards people who understand the system underneath it. This course starts with how the Google Ads auction decides which ad shows and what it costs, because nearly every later decision, from keyword match types to bid strategy, follows from that. You will set up and manage an account, build out keyword strategy, and learn where budget quietly leaks away.

From there you will write ads meant to convert rather than merely attract clicks, pair them with landing pages that hold up their end, and set up call and conversion tracking so results are measurable. The later material covers reading and segmenting reports, optimizing campaigns on evidence, running remarketing across Search and Display, and using automation where it genuinely helps. Note that Google Shopping is not covered.

## What you'll learn

- Set up and manage a Google Ads account from scratch
- Build keyword strategy using match types and deliberate bidding tactics
- Understand how the Google Ads auction determines placement and cost
- Write high-converting ads and pair them with landing pages that convert
- Set up call and conversion tracking so performance is measurable
- Read and segment reports, then optimize campaigns on the evidence
- Run remarketing campaigns across Search and Display
- Use campaign automation and Display advertising effectively

## Pricing

**Tuition:** $650