# Instagram Marketing Bootcamp (Self-Paced) Canonical URL: ## Overview Instagram rewards consistency and a clear point of view more than raw volume, and this course is built around that. You will develop a strategy spanning organic and paid, create visual content that earns attention, work with Stories, use hashtags with intent rather than by habit, and settle on a posting cadence you can actually sustain. Community-building runs throughout, since an engaged smaller audience usually outperforms a large indifferent one. On the practical side you will set up a business page, plan and capture content, work with collaborations, run paid advertising, and connect Shopify so the account can sell directly. You will also step back from tactics to consider the platform's broader influence and how that shapes what belongs in a digital marketing strategy, whether you are chasing sales, awareness, or both. ## What you'll learn - Understand Instagram as a platform and its broader social impact - Develop a social media strategy spanning organic and paid - Create visual content that drives engagement and sales - Use Stories, hashtags, and a sustainable posting cadence - Set up a business page and plan content capture - Work with collaborations and creator partnerships - Run paid Instagram advertising campaigns - Integrate Shopify with Instagram to sell directly ## Pricing **Tuition:** $650