# Social Media Industry & Portfolio (Self-Paced) Canonical URL: ## Overview Marketing and public relations look different because of social media, and a range of new career paths has appeared in areas like social media management and content creation. Students build an earned-first creative project for their portfolio and polish their resumes and online profiles, getting ready for the opportunities emerging across the social media industry. ## What you'll learn - Understand what earned-first creative thinking involves - Generate original ideas and learn how to display them in a portfolio - Improve your resume and your LinkedIn profile - Build up your social media presence - Apply earned-first creative thinking - Generate original ideas and present them in a portfolio ## Curriculum ### Section 1 - Brand Research & Building #### Understanding the Competitive Landscape - Examples of successful social campaigns - Examples of social media portfolios #### Build Your Brand - Research brand goals - Define target audience - Define what makes you unique - Determine brand voice - Determine your visual identity - Consistency in online presence - Creating your own brand image with references #### Understanding the Earn-First Approach - Establish your audience’s needs - Earn-first approach - How to make creative ideas - Incorporating gamification and/or call-to-action ### Section 2 - Social Campaign Development #### Portfolio Project Brief - Introduction to client brief - Establish a target audience - Establish a project purpose #### Portfolio Project Development - Establishing the project challenge - Creating a valuable insight through research - Develop a big idea solution - Create concept mock-ups - Showcase how it will earn coverage through research - Establishing brand ambassadors - Media and social coverage mock-ups ### Section 3 - Networking for Social Media #### Networking Optimization for LinkedIn - How to clearly showcase your skills and experience - Sharing content and engaging the community - Reaching out to hiring managers - Finding companies and organizations to follow - Building a lasting network #### Building a Network - Compiling a list of successful professionals - Reaching out to book informational interviews - Career considerations - Conferences and Summits ## Pricing **Tuition:** $975