# Social Media Industry & Portfolio Canonical URL: ## Overview An entirely new field of careers has grown up around social media. A good number of those roles sit within marketing or public relations. Social media management and content creation are among them, and the list runs longer than that. Students in this course produce an earned-first creative project for their portfolio and also refresh their resumes and social media presence so they are ready for these newer job openings. ## What you'll learn - An introduction to earned-first creative thinking - Developing your own ideas and presenting them well in a portfolio - Sharpening your resume and LinkedIn profile - Strengthening your social media presence - Apply earned-first creative thinking - Package campaign work for a hiring audience ## Prerequisites Participants should have knowledge equivalent to the [Social Media Marketing Certificate](/certificates/social-media-marketing) (which includes this course). ## Curriculum ### Section 1 - Brand Research & Building #### Understanding the Competitive Landscape - Examples of successful social campaigns - Examples of social media portfolios #### Build Your Brand - Research brand goals - Define target audience - Define what makes you unique - Determine brand voice - Determine your visual identity - Consistency in online presence - Creating your own brand image with references #### Understanding the Earn-First Approach - Establish your audience’s needs - Earn-first approach - How to make creative ideas - Incorporating gamification and/or call-to-action ### Section 2 - Social Campaign Development #### Portfolio Project Brief - Introduction to client brief - Establish a target audience - Establish a project purpose #### Portfolio Project Development - Establishing the project challenge - Creating a valuable insight through research - Develop a big idea solution - Create concept mock-ups - Showcase how it will earn coverage through research - Establishing brand ambassadors - Media and social coverage mock-ups ### Section 3 - Networking for Social Media #### Networking Optimization for LinkedIn - How to clearly showcase your skills and experience - Sharing content and engaging the community - Reaching out to hiring managers - Finding companies and organizations to follow - Building a lasting network #### Building a Network - Compiling a list of successful professionals - Reaching out to book informational interviews - Career considerations - Conferences and Summits ## Schedule - Sep 15, 2026 – Oct 1, 2026 — NYC - Nov 17, 2026 – Nov 19, 2026 — NYC - Feb 24, 2027 – Feb 26, 2027 — NYC - Mar 16, 2027 – Apr 1, 2027 — NYC - Jun 2, 2027 – Jun 4, 2027 — NYC ## Pricing **Tuition:** $975