# Social Media Content Marketing: Blogs & X (Twitter) (Self-Paced)

Canonical URL: <https://training-nyc.com/courses/social-media-marketing-online>

## Overview

Text-based platforms reward a distinct voice and a clear reason for the reader to keep reading. This course covers the fundamentals of content marketing and then gets specific about platforms, because what works in a short post on X is not what works in a long-form blog piece, and treating them as interchangeable is the usual mistake.

You will establish a brand voice that stays recognizable across channels, set goals and the metrics that actually reflect them, and learn techniques for engaging an audience rather than broadcasting at one. The course also covers cross-platform blogging, monitoring trends without chasing every one of them, and folding written content into a wider digital marketing strategy.

## What you'll learn

- Understand the fundamentals of content marketing
- Set goals and choose metrics that reflect them
- Establish a brand voice through written content
- Build a marketing strategy specific to X, formerly Twitter
- Create and share blog posts across platforms
- Monitor trends and apply them without chasing every one
- Integrate written content into a wider digital marketing strategy

## Curriculum

#### Introduction to X (Twitter)

- Introduction to X (Twitter)
- X (Twitter) Today
- Features Overview
- Understanding the algorithm

#### Hashtags and Topics

- Trends and Topics
- Hashtags 101
- Hashtag types
- Hashtag Research
- Insights and analytics

#### Research and Content Strategy

- Paid advertising on X (Twitter)
- Ad analytics
- Analyze the competition
- Determining a brand voice
- Content strategy
- Content cadence and scheduling

#### Importance of Blogging

- Introduction to blogging
- Choosing the right blog platform
- Storytelling strategies
- Understanding evergreen content
- Creating paid content

## Pricing

**Tuition:** $425