# TikTok Marketing (Self-Paced)

Canonical URL: <https://training-nyc.com/courses/tiktok-marketing-online>

## Overview

TikTok rewards a particular kind of content, and the instinct to repurpose what worked on other platforms is usually why brands struggle there. This course looks at the platform's history and cultural influence first, since understanding why it works the way it does makes the tactical decisions much clearer.

From there you will develop a social media marketing strategy suited to short-form video, create content designed to drive engagement and sales rather than views alone, and learn how to build a following and expand reach. You will finish with a strategy of your own for producing short-form video that has some chance of landing.

## What you'll learn

- Understand the history of TikTok and its social impact
- Develop a social media marketing strategy for short-form video
- Create visually engaging content that drives sales and engagement
- Build a following and expand your reach on the platform
- Design a personalized short-form video content strategy
- Explain the history of TikTok and its social impact

## Curriculum

#### TikTok Marketing

- Introduction to TikTok
- What’s New to TikTok
- Understanding the algorithm and FYP
- Creating a TikTok account
- Research trends and topics

#### Developing a Strategy for Business-Based Content

- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Understanding TikTok SEO

#### Determining Your Brand Image

- Importance of quality video production
- Trending video content
- Storyboard development
- Audience engagement

#### Creating Successful Content for TikTok

- Find a theme for your content
- Using songs and filters to increase engagement
- Story building and development
- Editing content through TikTok

#### Paid Advertising and Shopify

- Ad creation best practices
- Ad optimization
- Ad analytics
- Reasons to use Shopify
- Introduction to Shopify

## Pricing

**Tuition:** $325