# YouTube Marketing (Self-Paced)

Canonical URL: <https://training-nyc.com/courses/youtube-marketing-online>

## Overview

Video is where a great deal of attention has moved, and YouTube remains the platform with the longest reach and the most durable content. A video posted today can still be finding viewers years from now, which changes how you should think about what to make. This course looks at current social media marketing trends and helps you develop a video strategy fitted to your own goals.

The work centers on identifying and genuinely engaging a target audience, building a following on YouTube, and creating and optimizing ads. You will finish with a personalized strategy rather than a set of disconnected tactics.

## What you'll learn

- Identify and engage a specific target audience on YouTube
- Build and grow a following on the platform
- Create and optimize YouTube ads
- Develop a personalized video marketing strategy
- Apply current social media marketing trends to video content
- Plan content with durable reach in mind

## Curriculum

#### Introduction to YouTube

- Introduction to YouTube
- History of YouTube 
- YouTube What's New
- Creating a channel

#### Developing a Strategy for Video Content

- Establish goals
- Define success metrics 
- Analyze the competition 
- Develop target audience
- Research trends and topics 

#### Creating Successful Content for YouTube

- Find a theme for your content
- Introduction to vlogging
- Story building and development
- Creating playlists

#### Editing Content for YouTube

- Using YouTube Studio
- Editing captions and titles for SEO
- Editing content in YouTube Studio
- The importance of thumbnails

#### Monetization and Paid Advertising

- Ad creation best practices
- Ad analytics
- Adding monetization
- Video insights

#### How to use Shopify with YouTube

- Reasons to use Shopify
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products

## Pricing

**Tuition:** $325