Pillars of SEO
When it comes to SEO, it really boils down to three things: Technical, On-page, and Off-page SEO.
When we talk about technical SEO, we are referring to the technical, or behind-the-scenes, things on our site.
Some of the key things related to technical SEO are site speed, sitemaps, and link structure.
Site Speed: Make sure to regularly check your page speed for some of your key pages with a tool like GTMetrix.
Link Structure: Have links that explain what the page is well and how it fits into your site structure.
Navigability: Create a menu or use breadcrumbs to make it easy for users and search engines to crawl and navigate your site.
Learn in more in this article: Technical SEO.
On-page SEO refers to the actual content on your pages and how they affect your search rankings. Key strategies for on-page SEO include content marketing, tagging, and keyword optimization.
Content marketing: Content is king when it comes to SEO so invest in creating high-quality content for your audience.
Metadata: Leverage metadata to match your target keywords.
Keyword optimization: Make sure to include the keywords you are looking to rank for throughout the content and in the headers.
Arguably the most difficult part of SEO, off-page SEO, involves actions outside of your website that can help your search rankings. The key idea here is gaining backlinks and buzz from other reputable sites which requires great content and networking.
Guest blogging: Writing for other sites in order to get backlinks is one method to get backlinks and referral traffic.
Social Media: Gaining traction on social media can be a good way to generate buzz and bolster your SEO.
Collaboration: Find opportunities for partnerships that can be mutually beneficial.
More Free Digital Marketing Resources
Get more free digital marketing resources and articles on the Noble Desktop Digital Marketing Blog.