Digital Marketing Classes NYC or Online: Beginner to Advanced Marketing Bootcamps & Certificates

Digital Marketing Training in NYC or Live Online

SEO, Google AdWords, Analytics & Social Media Marketing

Take your digital marketing skills to the next level with our hands-on training led by top digital marketing experts. Get the industry’s best secrets and become a digital marketing guru with our digital marketing classes and certificate programs. Watch your online traffic soar as your organic search ranking jump above your competitors.

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What is Digital Marketing?

Digital marketing is the use of online platforms and media for promotional purposes. While traditional marketing campaigns use print ads, direct mail, billboards, and commercials to advertise their products and services, digital marketing leverages social media, email, and web-based ads. It’s an expansive field that encompasses many kinds of strategy and techniques. Someone who works in digital marketing may design marketing campaigns, produce material for them, track their success, or do all of the above.

Search marketing is one of the most important types of digital marketing. It includes both search engine optimization (SEO) and paid search. Paid search refers to advertising via sponsored listings on Google and other search engines, while SEO involves taking a strategic approach to ensuring your website ranks at the top of organic search results. Any business or individual with a website should have a basic knowledge of search marketing, especially SEO—it’s a huge determiner of whether potential customers can find you.

These days, one of the first things you do when starting a business is set up social media accounts. With social media marketing, you can promote yourself online beyond simply asking friends to like and share your page. This type of marketing uses Facebook, Instagram, LinkedIn, Twitter, and other social platforms to bring new customers to your business. It’s generally expected that people working in digital marketing understand different methods of using social media to gain consumer attention, from purchasing Facebook Ads to making a video with the goal of going viral.

Another common strategy used by businesses is email marketing. One benefit of promoting your business through email is the ability to measure and track customer engagement with messages through open rates, clickthrough rates, and other metrics. You can even track individual customers via the email campaigns that brought them to your website. Email marketers use targeting and automation to ensure that emails reach customers

Besides driving traffic to websites from external sources like email and Facebook, digital marketing aims to draw and keep people on the website. Content marketing and web optimization are two ways this is achieved. With content marketing, companies use blog posts, articles, videos, and other informative or entertaining media to establish authority on a topic and attract the interest of potential customers. Web optimization involves analyzing user data and fine-tuning a website to improve targeted experiences and increase traffic.

Why Learn Digital Marketing?

There’s never been a better time to get into digital marketing. The importance of online advertising and promotion in today’s world has driven the need for experts who can put together well-informed strategies. Digital marketing professionals are in high demand across industries, and businesses are willing to pay for them. One study showed that over a quarter of businesses spend 90% or more of their marketing budget on digital strategies. There’s a lot of flexibility that comes with being a digital marketer: you can work on a team or alone, in a large company or a small one, as a jack-of-all-trades or in a specialized role.

People who aren’t aiming to work in digital marketing can benefit from learning more about it, too. If you’re an entrepreneur, having a grasp of digital marketing can help you get your new business off the ground. Freelance writers and designers who are familiar with content marketing, email campaigns, and SEO will be able to take on a wider range of clients. Even for professionals in unrelated fields, having a basic knowledge of web optimization or social media tactics can broaden their career prospects, especially at small companies where people have to wear many hats.

What Careers Use Digital Marketing?

Individuals skilled in digital marketing can work in all different types of businesses or as freelancers. While any professional who uses online marketing tactics can call themselves a digital marketer, there are also more specialized roles for people with specific sets of skills.

Digital analysts and digital strategists focus on crafting data-informed campaigns, while social media strategists consult on or direct campaigns specifically for platforms like Facebook and Instagram. Web optimization specialists work with web developers and designers to make sure a company’s website serves as an effective conversion funnel. Search managers work to improve search results with tactics like content marketing and SEO, with paid search managers focusing on Google Ads and other paid methods. Marketing managers oversee a digital marketing team and may help with some or all of these efforts.

What Digital Marketing Classes Are Available?

Want to learn how to create social media posts that appeal to your target audiences, work with keywords, or measure how your web traffic changes over time? Think about taking a digital marketing class. Unlike prerecorded videos or online articles, a class will provide hands-on training with expert instructors and real-world projects. NYIM offers several digital marketing courses through Noble Desktop, our design school. All are available to take in NYC or live online from anywhere in the world.

The Digital Marketing Strategies Bootcamp provides a decent introduction to the techniques used in digital marketing to identify and market to an audience. The first day of this course is devoted to building customer personas, establishing metrics and a budget, and website optimization. On the second day, you’ll learn more specific strategies for email and content marketing. This class provides a solid foundation for people interested in working in digital marketing and entrepreneurs who want to use digital marketing to grow their new or emerging businesses.

If you want to focus on boosting your company’s performance in search results, you can attend the SEO Bootcamp. The SEO Bootcamp covers techniques for improving your company’s ranking in Google results for different phrases and words. These include link-building methods, keyword research, writing SEO-friendly content, and how to arrange your website to improve your SEO.

Another good option is the Social Media Marketing Bootcamp. Here, you’ll learn how to navigate three of the most critical social media platforms for businesses: LinkedIn, Facebook, and Instagram. This class will get you familiar with Facebook Ads, LinkedIn prospecting, influencer marketing, Instagram Stories, and other marketing tools. There will also be a more general review of the social media landscape and popular strategies to use across platforms.

There is also a Google Ads Bootcamp. This program trains students to create successful paid campaigns by bidding on sponsored search results in Google. The instruction will start out with an explanation of keyword research and ad creation, then move on to higher-level topics like remarketing, automation, and optimization. Landing pages and conversion tracking are also part of the curriculum.

Many digital marketers start out by learning how to design and launch a campaign, but being able to measure its effectiveness is equally important. Noble Desktop’s Google Analytics Bootcamp helps you accomplish this. In this course, students practice using Google Analytics for monitoring and analyzing web traffic. Through a series of hands-on projects, you’ll identify your target KPIs, track marketing campaigns, and find out how to report your findings to stakeholders.

Certificate Programs for Digital Marketing

If you’re serious about starting a career in digital marketing, you may want to consider taking a single certificate course that covers multiple methods for building and running campaigns. This will give you more job opportunities than learning about search marketing or social media through an individual class. Another advantage to a certificate course is that you can add it to your credentials on your resume and LinkedIn profile, which looks good to potential employers.

At Noble Desktop, the best way to prepare for a digital marketing profession is by completing the Digital Marketing Certificate. This course covers a wide range of strategies and platforms that you will need to know for most marketing positions, including social media, SEO, Google Ads, Google Analytics, email marketing, and web optimization. By the end, you’ll be equipped to start working as a freelancer or apply to digital marketing positions.

Choosing a Specialization

In a big field like digital marketing, specializing is common. Some people benefit from studying to become a specialist in SEO, social media, or another area. These kinds of jobs are often associated with large companies that hire many people to their digital marketing teams. If working in this setting appeals to you, it may be worthwhile to consider choosing a specialization. With that in mind, having a broad basis of knowledge will help you be competitive for digital marketing positions, even specialized ones.

It is also common for digital marketers to bring cross-disciplinary skills to the table. Taking classes in graphic design and visual design will give you the power to create images for social media posts, websites, and email campaigns. If you’re interested in video content marketing or video-based social media platforms like TikTok and YouTube, you may benefit from training in video editing. Learning about web design can be helpful for optimization strategy. If you want to learn how to better organize and interpret data from marketing campaigns, knowing the basics of data analytics can help you out.

Attend Training Live Online

You can attend this training live online at the scheduled time the course is offered (New York, Eastern Time) through screen-sharing software Zoom (free for you).
Our live online training is interactive and hands-on, just like our in-person classes. There are no extra fees and we’ll work with you to ensure your setup is perfect

Classes are activity-based and taught by a live instructor.

You can hear the instruction, ask questions, and share your screen—all in real-time.

Retake the course for free (in-person or live online) within one year.

See What Students Are Saying About Live Online

“Overall experience on Zoom was maybe even better than in IRL classroom because the instruction takes place right on your own screen, with less distraction. Great overall experience.”
“Given the fact that we had to do this entire class remotely due to Covid-19, I didn’t have very high expectations it would run so smoothly. However, I don’t think it could’ve gone any better. Not only do I feel very comfortable with the program now, but I’m actually excited to use it!”
“This was the first online class I’ve taken with ND and it was a great experience. Looking forward to the other classes I’ve signed up for!”

Overview of Digital Marketing Tools

In addition to considering traditional marketing strategies, digital marketers must consider the different mediums through which they can reach customers. Whether a marketer is trying to grow a following organically, through paid marketing, or through a combination of both, digital marketers must pay careful attention to various visual and technical aspects of their content.

Digital marketing involves more than just social media. Digital marketers must consider search engine optimization (SEO), so that they can get their website seen by the right audience. They gather and analyze website data, so that they can make data-driven marketing decisions. They are also tasked with writing and designing effective email blasts that lead to conversions and sales. Finally, they must consider how their website looks and functions, as a poorly designed website can turn potential customers away in a matter of seconds.

Digital marketing is on the rise, particularly because of the ease with which we can reach our target markets.

Almost 50% of Americans check their smartphones as soon as they wake up.
Companies that create at least 16 posts per month triple their website traffic compared to companies that blog just once a month, or not at all.
More than 75% of adults use Facebook every day.

Unlike traditional advertising, where we cannot choose exactly who walks past a print ad, we can laser-focus our marketing to the exact group that we want to reach, even if they have never heard of our business or product before.

With so many tools to learn, it can be overwhelming to get started with digital marketing. Our goal is to make the entire process straightforward and accessible.

Search Engine Optimization

Search Engine Optimization (SEO) is a crucial component of digital marketing. It involves identifying target keywords and using them strategically in your web content to rank ahead of your competitors on search engines. But SEO is more than just keyword stuffing; search engines are smarter than that.

SEO requires specialized attention to detail. On one hand, it’s necessary to ensure that certain keywords appear on your website, both in its content and in its meta data (the part of the page that is not seen by viewers, but is seen by search engines). On the other hand, it’s important for your content to be genuine. It’s should not be obvious that an article was published solely for SEO purposes. The content on your website should captivate your potential audience and encourage them to explore everything that your business has to offer.

We offer a 1-day course in SEO taught by a top digital marketing instructor, where we teach you the tools and skills necessary to improve your website’s ranking in search engines.

Google Analytics

Google Analytics is a powerful but often underutilized tool that helps us analyze site performance and conversion rates. We can gather data regarding who visited our website, from where, how they found the website, which pages they visited, and how long they stayed. We can track how many visits lead to sales, enrollments, or other types of conversions.

Without access to this type of data, much of what we do would be guesswork. We would have to rely on data submitted voluntarily by site visitors (which would be limited in both scope and participation).

Google Analytics helps us make informed, data-driven decisions. When we see how visitors spend their time on our website, we learn which pages are attracting the most interest and yielding the most conversions. We can implement the right digital marketing strategies from here, saving time and money in the long run.

In our specialized 1-day course in Google Analytics, we’ll help you set up an account, gather relevant data, and analyze it with your business’ goals in mind. In our more advanced data science courses, we dive into Python and its libraries and frameworks to help you make the most of data analytics.

Search Engine Marketing

Sometimes, it’s necessary to sponsor search engine listings to boost them to the number one spot on Google, or other search engines. We can increase business leads and generate a high return on our investment with paid search options.

This is something worth considering when your target market is saturated, or when your chosen keywords aren’t helping you get to the first page of Google quickly enough.

Google Ads is one of the primary tools that digital marketers use to engage in paid marketing.

Google Ads uses an auction method when determining which ads to show to which viewers. Advertisers input the maximum amount that they are willing to pay for each click on their ad. When a search is executed, Google looks at the maximum amount the advertiser has offered to pay, plus the quality and relevance of the ad, and decides whether to display it. The advertiser might not always pay the maximum bid for each click, but that amount does play a major role in how often their ad is displayed.

With search engine marketing, you’ll often see an immediate boost in page views. But that’s not the end of your work. From there, you can use Google Analytics to determine what your visitors are doing once they land on your page, you can adjust your SEO if necessary, and you can add or revise content to improve the user experience and to get more conversions.

Get started creating campaigns and tracking conversions and ROI in our Google Ads classes in New York.

Social Media Marketing

Social media marketing is one of the most utilized forms of digital marketing, but it’s not always done well. Platforms like Facebook, Twitter, LinkedIn, and Instagram have the potential to draw massive followings, but it’s crucial to post content that followers actually want to engage with. Repeated sales plugs often turn potential customers away, but engaging content related to your business or your industry draws them in.

The purpose of social media marketing is to build an online presence both organically and through paid campaigns.

It takes a lot of hard work to get social media marketing right. You will not see results overnight (absent a viral post -- but this cannot be planned for as we cannot make something go viral with the click of a button). Social media marketing involves building a following by posting the right content at the right times, and by interacting with your followers and viewers in a genuine way.

When done effectively, social media marketing leads to better brand awareness, decreased marketing costs, improved customer service, and, importantly, access to competitors’ information.

Companies that do not use social media often find that the only customers who view their products are the ones who are already familiar with it… but with social media, you can easily reach people who have never heard of your business, turning them into regular customers.

We’ll teach you the ins and outs of doing social media marketing properly. We offer a course in social media marketing taught by a leading instructor in digital marketing.

Email Marketing

In order to thrive in digital marketing, most people will suggest having an email list. Like social media followings, email lists do not bloom overnight! It takes time, effort, and worthwhile content to encourage users to sign up to receive your emails. However, having a mailing list is one of the best ways to engage with your followers and to convert them to paying customers.

There are a variety of services that you can use to develop an email list, but more important than the service you use is the content you provide. One major strategy to determine whether your subject line, content and layout are effective is to do A/B testing. A marketer will send two different emails to two small subsets of an entire mailing list and will analyze the data returned. How many people opened the emails? How many people clicked on the links inside?

This data can be used to determine which email worked the best and whether it should be revised before being sent to the entire list.

We offer HTML email courses that will help you design captivating email blasts that encourage readers to click through to your target page. We also teach email marketing strategies in our digital marketing certificate program. We cover A/B testing and a variety of other best practices that will help you convert subscribers into customers. We’ll work with you to get the content right; what you send out is just as important as what it looks like.

Web Design & UX Optimization

Like email marketing, where a plain-text email is unlikely to get you the conversions you want, a boring, plain-text website is unlikely to help your business thrive. Web design & user experience optimization is all about creating the ideal website experience to generate high conversion rates.

When a user lands on your page, they should know what they are looking at and where to go next. It only takes a few moments for a user to get frustrated and to leave the page if they can’t find what they’re looking for. Missed opportunities are common with poor web design and UX optimization.

The goal here is to design a page that accurately reflects your business, and that has the right information in the right places. Intrusive pop-ups, gigantic advertisements, and inaccessible menus are big turn-offs to users who are interested in your product.

Once a visitor lands on your page, you want them to stay there. We’ll help you get this right the first time.

Our web design classes in NYC will show you the essentials of webpage layouts, HTML, CSS & JavaScript. You'll walk away fully capable of designing and coding your own websites and optimizing it for conversions.

Get Started in Digital Marketing with Courses & Bootcamps

Learn these pivotal strategies to increase visitors and conversions in NYC's best digital marketing courses.

Master all these tools in our digital marketing certificate which includes courses in SEO, Digital Marketing (which includes email marketing), Google Ads, Google Analytics, and Social Media Marketing.

Digital Marketing: Where Should I Start?

Getting started in digital marketing can seem overwhelming as there are so many tools and so many things to learn. The good news is you don't need to know it all to get started.

The first step in figuring out where to start is thinking about what our key uses for digital marketing are.

Driving Traffic vs. Converting Traffic

When we think about digital marketing, we can generally categorize our efforts into 2 buckets: driving new customers to the site and converting customers once they have interacted with us in some way.

If we are a relatively new business, we are probably looking to first drive traffic and visibility to our site and brand. This is where we'd lean into prospect marketing, finding new prospects.

We'd be able to do this in a variety of ways.

SEO: Search engine optimization can get us to the top of the search rankings so we can be found by customers when they are looking for a product or service that we offer. This is a relatively low-cost, time-consuming strategy, but can pay off tremendously in the long run if done well. Taking a stake at the top of the search results in your field can generate sustainable returns over the long-run. If you believe SEO is the right way to grow your business, then you should check out our SEO classes in NYC or online, offered at our affiliate school, Noble Desktop. To read more about the benefits of SEO, see this Complete Guide to SEO vs SEM.
SEM: Similar to SEO in its appearance in the search engines, search engine marketing allows you to pay your way into the search results. Using a tool like Google Ads, you can bid on specific keywords to show your ad for when a user is searching for your product or service. It can be a great way to get in front of customers quickly, but it doesn't come without a cost. Want to learn how to use Google Ads to profitably attract customers to your site? See our Google Ads courses offered at our affiliate school, Noble Desktop. To read more about the benefits of SEM, see this Complete Guide to SEO vs SEM.
Social Media: Let's say customers are not searching for your product or service but you still want to get in front of them somehow - you can use social media to go out and find customers. You can try to build a following organically on social media or you can leverage paid social media channels to immediately get in front of customers with your offering. I'm sure you've seen tons of great Facebook or Instagram ads for things you had never heard of that you ended up clicking on and buying. You can use the same strategy to get your product or service out there. To learn how to use social media to drive traffic to your site effectively and efficiently see our social media marketing classes in NYC or live online.

There are lots of ways to drive traffic to your site and generate buzz for your product or service, but these are a couple to get started.

Converting Traffic

Now, let's say we get tons of traffic to our site, but we just aren't converting a lot of them into paying customers. Well, there are some marketing strategies for that too!

Broadly, we'll call these strategies or techniques remarketing, which means going after users that have already interacted with our brand or business in some way. Some of the tools might be the same, but the strategy is a bit different.

Google Ads: We discussed using Google Ads to generate traffic in the search engine, but Google Ads can also serve as a remarketing tool. Google Ads remarketing allows us to target people who have visited our site (you can tailor to specific pages) with display ads around the internet. Ever feel like your being followed around the internet by a site you visited before? That's display remarketing. You can learn how to leverage Google Ads for remarketing as part of our Google Ads bootcamp, where you'll get both sides of the coin - prospecting and remarketing.
Social Media: As discussed earlier, social media can be a tool for driving traffic, but it can also be used for remarketing. Similar to the way display ads work with Google Ads, you can target people who have visited your site with remarketing ads through Facebook or Instagram or other social media tools. You can learn more about social remarketing as well as broader social strategy in our social media marketing courses.
Email Marketing: Email marketing is another way to drive conversions. This requires an email capture strategy (collecting emails on the site) as well as engaging emails that will bring users to the site to purchase. Having a good email marketing strategy can be a great way to drive repeat customers and provide the best deals to your loyal customers. You can learn more about email marketing and more in our digital marketing strategies bootcamp.

Rather than look at digital marketing as this giant obstacle, you can see it as a sea of opportunities where you can choose the strategies and tools that work best for you.

You can keep reading with our Master Prospecting and Retargeting article, or see our digital marketing blog, Google Ads blog, or SEO blog.

We hope to see you soon at one of our digital marketing classes so we can help you master digital marketing and bring the tools and strategies back to your business to drive results.

Certificate Programs

Digital Marketing Bootcamps