Plan, Create, and Measure Social Media Marketing
Social media marketing connects an organization's goals with the audiences it can reach on specific platforms. Effective work includes planning content, choosing appropriate channels, managing campaigns, and evaluating results.
Choose a Platform for Your Audience
Start with where your customers or professional audience spend time and what you can consistently create. A business-to-business campaign on LinkedIn needs a different approach from a visual campaign on Instagram or a video series on YouTube. There is no single best platform for every organization.
- LinkedIn Marketing focuses on business-oriented social media.
- Instagram Marketing explores marketing on a visual platform.
- Facebook Marketing develops platform-specific marketing skills.
- YouTube Marketing focuses on using video as part of a marketing strategy.
NYIM's catalog includes offerings through our sister school, Noble Desktop. Check the individual course page for the provider, current syllabus, and registration details.
Build a Broader Marketing Skill Set
The Social Media Marketing Certificate, offered through Noble Desktop, provides a broader sequence across social media topics. For related training in search, advertising, and analytics, explore our digital marketing classes.
Measure What Matters
Set goals before choosing metrics. Reach and engagement can help explain how people encounter content, while leads, sales, and other business outcomes answer different questions. Compare results in context rather than treating a large follower count as proof of success.