Content Marketing Bootcamp (Self-Paced)

Self-paced online training with expert support

This self-paced course looks closely at content marketing, from producing compelling content through promoting it on digital channels and gauging its impact, and it covers proven strategies and best practices for strengthening your brand presence and engaging your audience through content creation.

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This course includes

  • Project-based training from experts
  • Answers from real instructors
  • Retake for free within 1 year
  • Access to class recordings (30 days)
  • Verified digital certificate of completion

This is the self-paced course. For live instruction, enroll in Content Marketing Bootcamp.

Content marketing moves quickly, and this self-paced course goes deep on the strategies that matter for creating, promoting, and measuring content that strengthens a brand and drives engagement. Practical lessons and expert insight give you a firm grasp of content curation and its best practices, plus the ability to reach and grow a target audience through content creation.

Strategy gets its own attention here, with a walkthrough of the approaches and solutions that make content marketing effective. You come away able to construct a plan for promoting, tracking, and optimizing content so it delivers steady results for your brand.

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Sunlit data science classroom
One-on-one training in NYC
Outside NYIM’s office at 34th & Madison
Excel class in session

Related Courses: Compare to Content Marketing Bootcamp (Self-Paced)

These related courses share skills and topics with Content Marketing Bootcamp (Self-Paced). Select up to two and tap Compare selected courses to view a side-by-side comparison.

  • Social Media Marketing Certificate
    72 hours $2,495

    Learn about current social media marketing trends and develop a marketing strategy that works for you. Discover how to properly use platforms such as Instagram, Facebook, LinkedIn, YouTube, TikTok, Twitter, and more. 

    How does it compare?

    Platform-specific strategy for Instagram, LinkedIn, TikTok, and X is where the Social Media Marketing Certificate concentrates, in contrast to the wider content-creation and promotion work in this bootcamp.

  • Google Analytics Bootcamp
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    This two-day workshop is a comprehensive look at Google Analytics and its many applications. Learn how to set up an account, understand what you should be tracking, how to interpret Google Analytics reports and data, and more!

    How does it compare?

    Measuring performance in GA4, building dashboards, and tracking campaigns is the province of the Google Analytics Bootcamp, rather than the creation and promotion of content taught here.

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