Why Learn Google Ads?
Google Ads is the commonly used tool for paid search and can be leveraged in a variety of ways to grow your business.
Quick Results & Visibility
While SEO is free, getting into the search results organically takes a lot of time and effort. With Google Ads, you can get yourself into the top of the search results relatively quickly and gain traffic and visibility for your business at the time of the search.
Another great perk of using Google Ads is the data that comes with it. You can gain a ton of insight about your customers from the data provided in Google Ads. You'll learn what kinds of things people are searching, which ads they are most likely to click on, and what landing pages work best.
On a similar note to the above, using Google Ads allows to do lots of testing and figure out what works for your customer base. You can deploy tests in ad copy to learn what messaging works or do landing page testing to see which one of your pages converts the best for various terms.
While you might think that Google Ads only serves for search, there is a whole other side to the coin: remarketing. With Google Ads, you can build a remarketing list for people that visited your site (or any specific pages) and you can retarget them around the web with display ads. This can be a great way to increase conversions as most customers do not convert the first time they visit a site.
This is just the tip of the iceberg of what makes Google Ads so powerful and how you can leverage it for your business. To learn more about the strategy as well as the implementation in hands-on training, join us for classes in NYC or live online. For more free resources to get started, see the Noble Desktop Google Ads blog.