Gain insights into paid advertising and discover the essential elements needed to create a successful campaign through Google Ads (formerly AdWords).

In this two-day bootcamp, a digital marketing expert will guide you through a comprehensive look at all aspects of Google Ads. We’ll cover setting up and managing a successful campaign, generating leads and sales, and tracking conversions to maximize results while saving money.

Please note this bootcamp is available through our design and coding school, Noble Desktop. Don't miss out on an opportunity to learn more about digital marketing through our suite of digital marketing courses.

What You'll Learn

  • Introduction to Google Ads
  • How to set up and manage a Google Ads account
  • Keyword Strategies
  • How to use Match Types to Control Who See Your Ads
  • Bidding Strategies
  • How the Google Ads Auction works
  • How to Create Ads That Convert
  • Landing Page Best Practices
  • How to Setup Call and Conversion Tracking
  • Navigating the Google Ads Interface
  • Optimizing your Campaign for Maximum Results
  • Remarketing for Search & Display
  • Campaign Automation
  • Display Advertising with Google Ads

Take this class as part of a certificate program and save:

  • Digital Marketing Certificate Sign up