This is the self-paced course. For live instruction, enroll in Digital Marketing Strategy & Web Fundamentals.
Building a digital marketing strategy that draws in your ideal audience and converts them is the focus of this self-paced course. Step-by-step lessons take you through pinpointing your target customers, setting your goals, and articulating a value proposition that distinguishes your business.
Practical techniques for website optimization aimed at stronger engagement and sales are covered as well. Homepage construction and persuasive product page design are both addressed, leaving you able to turn your website into a marketing asset with measurable results.
From our hands-on training style to world-class instructors and custom-crafted curriculum, we deliver results our alumni are proud of.
Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.
Work on projects proven to boost retention
Refined over many cohorts for an optimal learning experience
Excellent classes and excellent venue! It has just the right level of personal attention and class participation. I would highly recommend NYIM and look forward to taking future classes there. – Hazel S.
Experienced educators who are driven to help you succeed
Refresh the materials and gain additional practice
Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.
This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials.
There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.
However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.
We don’t currently offer discounts as we do our best to affordably prices our courses.
