Facebook Marketing

Hands-on Training from Experts NYC, Live Online, or Self-Paced

Plan Facebook pages, groups, targeted ads, and campaign measurement.

This course includes

  • 12 hours of live, project-based training from experts
  • Software Access
  • Retake for free within 1 year
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Small class sizes

Build a Facebook marketing strategy around your audience and business goals. Set up a business page, plan how to use Facebook Groups, and explore best practices for targeted ads.

Work with conversion tracking and the Meta Pixel to understand campaign activity. Use account reporting to evaluate results and guide changes to your campaigns.

Take this course as part of a certificate program and save:

Schedule & Enrollment: Facebook Marketing

  • 12 Hours
  • Full tuition: $650
  • NYC or Live Online
  • Free retake
  • Expert instructors
  • Software Access
  • Small classes

  • Self-Paced More details
    Start anytime Online only
  • Jan 26–Feb 4
    Tuesdays & Thursdays 6–9pm
  • Feb 18–19
    Thursday to Friday 10am–5pm
  • May 17–18
    Monday to Tuesday 10am–5pm
  • Jul 27–Aug 5
    Tuesdays & Thursdays 6–9pm
  • Aug 9–10
    Monday to Tuesday 10am–5pm
Sunlit data science classroom
One-on-one training in NYC
Outside NYIM’s office at 34th & Madison
Excel class in session

Related Courses: Compare to Facebook Marketing

These related courses share skills and topics with Facebook Marketing. Select up to two and tap Compare selected courses to view a side-by-side comparison.

  • Instagram Marketing
    12 hours $650

    Build an Instagram content and marketing strategy. Explore posts, Stories, hashtags, paid promotion, and analytics to evaluate engagement.

    How does it compare?

    Choose Instagram Marketing if you want to focus on organic content, Instagram Stories, and hashtag strategy on Instagram instead of Facebook ad campaigns, Groups, and Pixel-based conversion tracking.

  • LinkedIn Marketing
    6 hours $425

    Plan a LinkedIn marketing strategy for your business. Develop content, use search for prospecting, explore advertising, and measure performance with analytics.

    How does it compare?

    Choose LinkedIn Marketing if you want to focus on B2B prospecting, LinkedIn Ads, and content strategy on LinkedIn rather than Facebook Pages, Groups, and Pixel-driven ad campaigns.

  • Social Media Content Marketing: Blogs & X (Twitter)
    6 hours $425

    Develop a written content strategy for blogs and X, formerly Twitter. Define your audience and brand voice, set goals, and measure content performance.

    How does it compare?

    Choose Social Media Content Marketing: Blogs and Twitter if you want to focus on written content strategy, blogging, and Twitter marketing instead of Facebook ad campaigns and Pixel tracking.

  • Social Media Marketing Certificate
    72 hours $2,495

    Develop a social media strategy across Instagram, Facebook, LinkedIn, YouTube, TikTok, and X. Practice content planning, platform selection, and performance analysis.

    How does it compare?

    The Social Media Marketing Certificate covers everything in this class, plus Instagram, LinkedIn, YouTube, TikTok, and X (formerly Twitter) strategies, giving a broader multi-platform foundation instead of a Facebook-only focus.

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