Develop a digital marketing plan using SEO, paid search, social media, and analytics. Learn how to identify an audience, choose channels, and connect campaign activity to business goals.
Practice using Google Ads and Google Analytics, improving search visibility, and planning social media campaigns. The program combines strategy with hands-on exercises for people building marketing skills or promoting a business.
This is the recommended order, but some courses may be taken in a different order.
Unit 1 6 Hours
Unit 2 12 Hours
Learn SEO fundamentals through keyword research, on-page optimization, website structure, and performance measurement. Practice evaluating a site and identifying improvements.
Unit 3 12 Hours
Plan and manage Google Ads campaigns. Practice keyword research, audience targeting, bidding, conversion tracking, and campaign analysis.
Unit 4 12 Hours
Use Google Analytics to understand website activity and evaluate marketing performance. Learn to set goals, read reports, and connect measurement to business questions.
Unit 5 12 Hours
Unit 6 12 Hours
Unit 7 6 Hours
Unit 8 6 Hours
Unit 9 6 Hours
Unit 10 6 Hours
Unit 11 6 Hours
Define marketing goals, research your audience, develop a value proposition, and evaluate website design and conversion metrics.
Unit 12 6 Hours
Plan content creation and curation, choose distribution channels, and measure performance to guide improvements.
Unit 13 6 Hours
This class on OBS for streaming shows how streaming fits into a social media strategy. You will set up content sources, link your streaming accounts, and work toward your goals on Twitch, YouTube, and TikTok.
Unit 14 18 Hours
Develop and present a social media campaign project, then refine your resume, LinkedIn profile, and professional online presence.
From our hands-on training style to world-class instructors and custom-crafted curriculum, we deliver results our alumni are proud of.
If you prefer to pay your tuition over time, we have payment options to meet your needs. Finance your education through an installment plan or a 0% interest tuition financing plan. We also assist with documentation should your employer offer tuition reimbursement.
Student financing plan provided through Climb Credit. See the Climb Credit FAQ for more information.
This program is approved for the training of veterans and other eligible persons by the approved agency. Choose Veterans Affairs at checkout or contact us for more information.
If you’re a company enrolling your employee or an employee seeking tuition reimbursement from your company, choose Corporate Invoice at checkout.
Learn the concepts and skills covered in this program or your tuition is on us. See details and terms & conditions.
Work on projects proven to boost retention
Refined over many cohorts for an optimal learning experience
Excellent classes and excellent venue! It has just the right level of personal attention and class participation. I would highly recommend NYIM and look forward to taking future classes there. – Hazel S.
Experienced educators who are driven to help you succeed
Refresh the materials and gain additional practice
Attend this certificate program in-person in NYC or live online. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
Unlike other providers, these are not mass open-enrollment classes. At NYIM Training, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
Get face-to-face interaction with an instructor and other students when you learn at our 185 Madison Ave, 3rd Fl, NYC campus. Courses are hands-on with a computer and software provided.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
We want you to succeed in your career goals. In addition to 126 hours of hands-on, interactive training, you’ll also receive eight 1-on-1 mentoring sessions where you can:
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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We offer a single free retake of any module or the whole program within a year.
In addition to 126 hours of interactive training, you will receive eight 1-on-1 mentoring sessions that can be used for career and job support, including polishing your resume, preparing for interviews, and reviewing best practices for applying to jobs. Note, however, that we don’t provide job placement (i.e. reaching out to companies on your behalf).
Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.
Yes, this course is eligible for our installment plan or student financing through Climb Credit.
Learn more in the Tuition section above.
Live online attendance is available for selected upcoming dates. Check the schedule for each date's attendance format and time zone before enrolling.
You have some options:
There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.
This program has a single package price. Additional discounts do not apply.
