Marketing Strategy

Hands-on Training from Experts NYC or Live Online

Learn market research, marketing planning, digital channels, and measurement.

This course includes

  • 12 hours of live, project-based training from experts
  • Software Access
  • Retake for free within 1 year
  • Access to class recordings (30 days)
  • Verified digital certificate of completion
  • Small class sizes

Build a marketing plan around customer needs and business goals. Use market research to identify a target audience, understand customer needs, and analyze trends, then set objectives and outline the steps to reach them.

Explore how social media, email marketing, and search engine optimization can support the plan. Choose key performance indicators and use analytics to evaluate campaign results.

Upgrade to a certificate to learn more skills and save on tuition:

Schedule & Enrollment: Marketing Strategy

  • 12 Hours
  • Full tuition: $325
  • NYC or Live Online
  • Free retake
  • Expert instructors
  • Software Access
  • Small classes

  • Nov 30–Dec 1
    Monday to Tuesday 10am–5pm
  • Feb 8–9
    Monday to Tuesday 10am–5pm
  • Mar 29–30
    Monday to Tuesday 10am–5pm
  • Jun 14–15
    Monday to Tuesday 10am–5pm
  • Sep 2–3
    Thursday to Friday 10am–5pm
Sunlit data science classroom
One-on-one training in NYC
Outside NYIM’s office at 34th & Madison
Excel class in session

Related Courses: Compare to Marketing Strategy

These related courses share skills and topics with Marketing Strategy. Select up to two and tap Compare selected courses to view a side-by-side comparison.

  • Digital Marketing Certificate
    126 hours $3,995

    Learn digital marketing strategy through hands-on exercises in SEO, Google Analytics, Google Ads, and social media marketing.

    How does it compare?

    Choose the Digital Marketing Certificate if you want hands-on training in SEO, Google Ads, Google Analytics, and social media platforms, rather than the broader marketing fundamentals — market research, planning, and KPIs — taught in this class.

  • "MBA" Business Certificate
    96 hours $3,495

    Study practical business skills in project management, finance, marketing, Excel, and generative AI. This applied certificate is an MBA-style program, not an MBA degree.

    How does it compare?

    Unlike this one-day marketing class, the MBA Business Certificate is a comprehensive program covering project management, finance, Excel, and generative AI alongside marketing strategy.

  • Social Media Marketing Certificate
    72 hours $2,495

    Develop a social media strategy across Instagram, Facebook, LinkedIn, YouTube, TikTok, and X. Practice content planning, platform selection, and performance analysis.

    How does it compare?

    Choose Social Media Marketing Certificate if you want to focus on Instagram, Facebook, LinkedIn, YouTube, and TikTok content strategy rather than the broader marketing fundamentals covered in this class.

  • SEO Bootcamp
    12 hours $650

    Learn SEO fundamentals through keyword research, on-page optimization, website structure, and performance measurement. Practice evaluating a site and identifying improvements.

    How does it compare?

    Choose SEO Bootcamp if you want to focus on search engine rankings, keyword research, and link building rather than the broader marketing planning and KPI fundamentals covered in this class.

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