Google Ads (formerly Google AdWords) helps businesses rank at the top of search engine results, drive traffic to their website, and generate leads and sales (often within hours) through paid advertising campaigns. This one-day workshop will touch on all aspects of Google Ads. You'll be able to implement what you've learned immediately.
We'll help you create a successful Ads campaign. You'll learn the ins and outs of setting up and managing a campaign, generating leads and sales, tracking conversions, and maximizing results while staying within your budget.
Google Ads in a Day is a great opportunity for anyone looking to jumpstart their brand awareness. Students interested in a more comprehensive look at Google Ads, please see Google Ads Bootcamp or continue to expand skills in the Google Ads Advanced course.
Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services, and Do it Yourself SEO training. Nicole’s tips and strategies are featured on publications such as Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, and Black Enterprise.
This course is offered at our design school, Noble Desktop. View upcoming dates and register for this course directly on Noble Desktop’s website.Register at nobledesktop.com
Students get a custom workbook with step-by-step instructions.
Modern computer classroom with your choice of Mac or PC to work on.
Small In-Person Classes
Get personalized attention in small groups with an expert instructor in the classroom.
Refresh the course materials within six months for free as long as there's space in the class.
What You'll Learn
- Introduction to Google Ads
- How to set up and manage a Google Ads account
- Keyword Strategies
- How to use Match Types to Control Who See Your Ads
- How the Google Ads Auction works
- How to Create Ads That Convert
- Landing Page Best Practices
- How to Setup Call and Conversion Tracking
- Navigating the Google Ads Interface
Full Course SyllabusDownload PDF Outline
Introduction to Google Ads
- What is Google Ads?
- Google Ads Terminology
- The Role of Google Ads
- Understanding the Google Network
- How Paid Search Works
- The Pillars of Google Ad Success
- What is Keyword?
- Different Types of Keywords
- What is Keyword Research
- Keyword Research Methodology
- How to Choose the Right Keywords to Target
Creating a Google Ads Account
- What is a Campaign?
- Campaign Types
- Campaign Goals
- Naming Your Campaign
- Choosing Campaign Types
- Location Targeting
- Delivery Method
- Bid Strategies: Manual vs Automated
Keyword Match Types
- What are match types?
- How to use match types
- What is an Ad Group?
- The Goal of Your Ads
- Anatomy of a Text Ad
- How to Write Compelling Descriptions
- Introduction to Call to Actions
- How to Test Your Ads
- Ad Policies to Comply With
- Ad Extensions
Ad Rank & Quality Score
- What is Quality Score?
- How Quality Score Affects Your Campaigns
- Quality Score Factors
- Understanding the Ads Auction
- What is Ad Rank?
- How Ad Rank Works
- What is a Landing Page
- Landing Page Use Cases
- Types of Landing Pages
- Steps to Building High Converting Landing Pages
- What is a Conversion?
- What is Conversion Tracking?
- Different Types of Conversions to Track
- Steps to Setting Up Conversion Tracking
- Linking Google Accounts
Overview of Google Ads Dashboard
Frequently Asked Questions
Do I need to bring a computer?
No. We provide a computer with the necessary software for each attendee. Choose a Mac or a PC during the checkout process.
Are discounts available for this course?
No. This course is not eligible for any discounts.
We offer discounts for packages of classes, including our Excel Bootcamp, SQL Bootcamp, Data Analytics, and PowerPoint Bootcamp.
We also provide discounts for ten or more classes purchased together. Please reach out for more information on our voucher programs.
Does this course come with a book?
Yes. This course includes a complimentary book or manual at no additional cost.
What if I need to retake this course? May I retake it for free?
Yes. You may retake this course for free once within six months, provided that the class is running with an available seat. For more information, visit our policies page.