Google Ads (formerly Google AdWords) helps businesses rank at the top of search engine results, drive traffic to their website, and generate leads and sales (often within hours) through paid advertising campaigns. This one-day workshop will touch on all aspects of Google Ads. You'll be able to implement what you've learned immediately.

We'll help you create a successful Ads campaign. You'll learn the ins and outs of setting up and managing a campaign, generating leads and sales, tracking conversions, and maximizing results while staying within your budget.

Google Ads in a Day is a great opportunity for anyone looking to jumpstart their brand awareness. Students interested in a more comprehensive look at Google Ads, please see Google Ads Bootcamp or continue to expand skills in the Google Ads Advanced course.

Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally.  She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services, and Do it Yourself SEO training. Nicole’s tips and strategies are featured on publications such as Forbes,, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, and Black Enterprise.

What You'll Learn

  • Introduction to Google Ads
  • How to set up and manage a Google Ads account
  • Keyword Strategies
  • How to use Match Types to Control Who See Your Ads
  • How the Google Ads Auction works
  • How to Create Ads That Convert
  • Landing Page Best Practices
  • How to Setup Call and Conversion Tracking
  • Navigating the Google Ads Interface

Take this class as part of a certificate program and save:

  • Digital Marketing Certificate Sign up