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SEO Mastery Certification in NYC or Live Online

Comprehensive SEO Training, Mentoring & Certification

Learn basic strategies and techniques for generating organic web traffic, as well as advanced techniques and strategies that will help you surpass your competitors in search engine rankings.

This 5-Day Complete SEO & Digital Marketing Bootcamp is our most comprehensive digital marketing course.  It covers everything from our 2-day beginner course and our 3-day advanced course.  By the end of this digital marketing bootcamp, you'll be able to implement what you've learned immediately so that you can get quantifiable results right away.

This class comes with 6 months of free mentoring. You’ll also take SEO certification exams at the end of days 2 and 5.

Register For a Class

This course is offered at our design school, Noble Desktop. View upcoming dates and register for this course directly on Noble Desktop’s website.

Register at nobledesktop.com pop-out-line
tag-solid $2497 clock-solid 35 Hours map-marker-solid In-person: 185 Madison Ave, 3rd Floor, NYC cloud-line Also available live online
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Student reading workbook
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    Workbook Included

    Students get a custom workbook with step-by-step instructions.

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    Computer Provided

    Modern computer classroom with your choice of Mac or PC to work on.

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    Small In-Person Classes

    Get personalized attention in small groups with an expert instructor in the classroom.

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    Free Retake

    Refresh the course materials within six months for free as long as there's space in the class.

What You'll Learn

  • How to use SEO to boost your site's rankings
  • Keyword research techniques and tools
  • Techniques for writing effective content
  • How to get your content found by search engines
  • Learn how to build high quality links to your site
  • Learn to use Google's various marketing tools such as AdWords, Analytics, Webmaster Tools, and Google+
  • Strategies for Dealing with Google Updates (Panda, Penguin, Hummingbird, Pigeon)
  • Mobile optimization techniques including video optimization
  • Using social media and press releases to attract customers
  • Adding structured data to give you a significant SEO boost and increase your rankings

Full Course Syllabus

Download PDF Outline

Search Engine Basics: Getting Results

Day 1

  • Welcome and Introduction of Participants
  • Two Day basic essentials overview
  • What exactly is SEO and why do we need it?
  • Discover our 6-step system for gaining top rankings in major search engines using the system Steve Scott personally uses.
  • Stress Free System Overview – Stop stressing and begin to get results right away.
  • Why this system will work for you and how it will work for you.
  • Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.
  • Learn how to determine exactly what your ideal buying audience is searching for.
  • Learn how to tap into huge windows of opportunities nearly instantly without stress.
  • Examples of what type of content works best
  • How to gain maximum advantage from your Web copy
  • The impact of Panda and Hummingbird on your content
  • How to quickly optimize your pages without fooling with code for hours
  • Learn unique ways to make dramatic improvements to your click through ratios
  • Basics of Google Analytics and Google Webmaster Tools
  • Answer questions, and student progress evaluation.

Linking and Content Development

Day 2

  • Review of Evaluation Forms and Answer Questions
  • Developing a range of pages to attract your best customer
  • Proper Link Building Strategies in the Post-Penguin world
  • Discovering the Power of Internal Link Building
  • The difference and uses for HTML and XML Sitemaps.
  • Learn the most effective ways to get your pages submitted and accepted
  • How to stay out of trouble with the search engines.
  • Getting the most out of the powerful Blog
  • The Missing Element in SEO
  • Group Problem Solving Assignment!
  • Reviews of Participants’ Web Sites
  • Answer questions, and student progress evaluation.
  • Final Exam
  • Certification Awards

Advanced SEO Strategies

Day 3

  • The Future of Search Engine Marketing
  • Advanced Keyword Research and Behavioral Trend Analysis:
    • You may “think” you know how to research keywords, but you’ll learn how much you really don’t know in this intense session that deals with choosing targeted keywords for your Web pages.
    • Build your Lateral Thinking Skills – You’ll learn how to think of alternate routes if the logical path isn’t effective, and you’ll learn how to think “outside of the box,” and watch lateral thinking convert to traffic and sales for your site.
    • Working with high-performance “root words.”
    • How to find your own industry related “windows of opportunity.”
    • “Wordtracker forensics” how to quickly discover hidden evidence of search behaviors
  • Semantic Search in the post-Panda era.
  • Natural Language Processing (NLP) and it’s impact from Hummingbird
  • Best practices for implementing proper Information Architecture for Large and Small sites.
  • Understand how Personalization of Search changes your rankings all the time.
  • Advanced Local SEO techniques. Getting in and staying in the Local Search engines and directories
  • Ways to optimize your Videos on YouTube or your own site.
  • Mobile Search best practices since the April 21st, 2015 “Mobilegeddon”
  • Web Site Reviews:
    • Each student is given a review for one of their sites on the big screen
    • Multiple suggestions and guidance for improving your visibility are presented
    • Many new ideas and enhancements often originate from these sessions of high value brainstorming
    • Improving your click through ratios and improving business
    • Answer questions, and student progress evaluation.

Google Day

Day 4

  • Review of Evaluation Forms and Answer Questions
  • How to setup, optimize and maintain an effective Pay-Per-Click Program using Google AdWords
  • A quick tour of Google+ and why you need to be using it.
  • A whirlwind tour of Google Analytics including deciphering User Metrics, using Segments, setting up Goals, adding Filters, and a look at the Administrative area for proper settings.
  • Discover exactly what Google knows about your website (good and bad) with this step-by-step walk through of Google Webmaster Tools.
  • Web Site Reviews
  • Each and every attendee gets their Web site reviewed by our experts along with a group brainstorming which will give you many new ideas for visibility and exposure.
  • Answer questions, and student progress evaluation.

Advanced Strategies & Strategies “Beyond SEO”

Day 5

  • Review of Evaluation Forms and Answer Questions
  • Recovering from Penguin
  • How to do effective Link Pruning
  • Site Technical Issues
  • Dealing with Duplicate Content
  • Fixing pages Google can’t find with 301 redirects
  • What is a robots.txt file and why you should care
  • Using Competitive Intelligence for SEO to slay the competition above you
  • Persuasive copy-writing for the web
  • Why Press Releases are still worth the time and money.
  • Social Media and SEO
  • Tips for Professional SEO’s
  • Answer questions, and student progress evaluation.
  • Final Exam
  • Certification Awards
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Frequently Asked Questions

  • Does this course require any prior knowledge or experience?

    Students must be comfortable using a computer. No other prior knowledge is required.

  • Do I need to bring a computer?

    No. We provide a computer with the necessary software for each attendee. Choose a Mac or a PC during the checkout process.

  • Are discounts available for this course?

    No. This course is not eligible for any discounts.

    We offer discounts for packages of classes, including our Excel Bootcamp, SQL Bootcamp, Data Analytics, and PowerPoint Bootcamp.

    We also provide discounts for ten or more classes purchased together. Please reach out for more information on our voucher programs.

  • Does this course come with a book?

    Yes. This course includes a complimentary book or manual at no additional cost.

  • What if I need to retake this course? May I retake it for free?

    Yes. You may retake this course for free once within six months, provided that the class is running with an available seat. For more information, visit our policies page.

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