Google Analytics Courses NYC: Small Group Classes & Corporate Training

Google Analytics is a free and widely-used web analytics tool. In this one-day class, we'll help you demystify Google Analytics to make data-driven business decisions.

An industry expert will guide you through creating an account, deciding which data you should be capturing, and interpreting the reports. You'll leave with a solid understanding of Google Analytics, and be ready to implement what you've learned immediately.

If you’re interested in a more comprehensive course on Google Analytics, please see our 2-day Google Analytics Bootcamp. Please note this course is offered through our design and coding school, Noble Desktop, which offers a wide range of dynamic digital marketing courses geared towards advancing your knowledge and business right away.

Digital Marketing Certificate

Highly Reviewed by Our Alumni

From our hands-on training style to world-class instructors and custom-crafted curriculum, we deliver results our alumni are proud of.

Schedule & Enrollment: Google Analytics in a Day

6 Hours
$325

NYC or Live Online
Free retake
Expert instructors
Small classes

This course is offered by our affiliate school, Noble Desktop.
View upcoming course dates and register at nobledesktop.com.

Tuition

As one of our smaller courses, tuition for this course is due in full before the start date. The best way to save on this course is to take it as part of a certificate program.

Full Tuition

$325
Due before the class starts

What’s Included

6 hours of hands-on instruction
Live, project-based training from experts
Retake for free within 1 year
Verified digital certificate of completion

What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience
Supplemental materials to assist both during and after the course - please refer to specific course pages to see what supplemental materials are offered
A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice
A certificate of completion to verify your accomplishment

Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, if you plan to take the course live online, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably prices our courses.

Learn the Skills Guarantee™

Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.

Hands-on training in small groups

Work on projects proven to boost retention

Time-tested curriculum and supporting materials

Refined over many cohorts for an optimal learning experience

Excellent classes and excellent venue! It has just the right level of personal attention and class participation. I would highly recommend NYIM and look forward to taking future classes there. – Hazel S.

Learn from industry experts with teaching experience

Experienced educators who are driven to help you succeed

Retake the course for free within one year

Refresh the materials and gain additional practice

Interactive Training

Learn in Real-Time with Small Class Sizes

Attend this course in-person in NYC or Live Online via Zoom. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.

Unlike other providers, these are not mass open-enrollment classes. At NYIM Training, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.

On Campus in NYC 185 Madison Ave, 3rd Fl, NYC

Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.

Live, interactive class
Experienced instructor in the room with you
Computer and software provided

More about our campus

Live Online Remote, from anywhere

Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

Live, interactive class
Experienced instructor teaching over Zoom
Remote setup assistance provided

More about live online training

Earn a Certificate of Completion

Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!

Shareable on

Sample credential for completion of Google Analytics in a Day

Free Retake & Class Recordings

Missed a session or need a refresher? We have you covered!

Free Retake

We offer a single free retake of the class within a year.

Class Recordings

You can also access recordings of each session in your student portal within one business day of the session’s end. Recordings are available for one month after the session.

See terms and conditions.

Google Analytics in a Day Curriculum

What You’ll Learn at a Glance

Understand what Google Analytics is
Determine important KPIs you need to track
Take a deep look into Google Analytics Reports
Get a deeper look into your website visitors’ behavior to find opportunities for growth
How to track the success of your marketing campaigns with Google Analytics
Learn how to answer specific marketing questions stakeholders ask
Understand key terms in Google Analytics

Course Syllabus

Download Syllabus PDF

Section 1

Introduction to Google Analytics

What’s Google Analytics
How Google Analytics Work
The Role of Google Analytics
Questions Google Analytics Answers

How to setup a Google Analytics Account

How to install Google Analytics Tracking Code
How to test to confirm codes are installed and tracking correctly
How to Link other Google Accounts to Google Analytics
How to set up Conversion tracking
How to create goals in Google Analytics
How to setup Ecommerce tracking
How to setup events
How to setup segments
How to track social media interactions

An overview of the Google Analytics Dashboard

How to add users
A look at user access levels
A look at web properties
An overview of reports
Understanding dimensions & metrics

Google Analytics Reports

Audience Report, what it’s for and how to use it
Acquisition Report, what’s it for and how to use it
Behavior Report, what it’s for and how to use it
Conversion Report, what it’s for and how to use it
Ecommerce Report, what’s its for and how to use it

Section 2

How to leverage Google Analytics data to improve performance

How to share reports
How to setup dashboards and shortcuts
How to track your marketing campaigns in Google Analytics

UTM Code Tracking

Why Tracking Visitors Matters
Introduction to UTM Parameters
Anatomy of a UTM Parameter
A Look at UTM Parameters in Google Analytics
How to Create a Link with the UTM Builder

Alpha Mattes & Animated Colors

Using an alpha matte to hide/show the text based on the wedge’s movement
Bringing back the colored wedge
Animating instantaneous color changes
Ensuring the Logo stays in the Title Safe grid

Retargeting

Introduction to Retargeting
Why Retargeting
How to Create a Retargeting List

Frequently Asked Questions

Does this course require any prior knowledge or experience?

Students must be comfortable using a computer. No other prior knowledge is required.

Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.

Can I take this course online (remote learning)?

You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).

How does attending “live online” work?

Students can attend this training remotely through screen sharing software (we use Zoom).
Participants can hear the instruction, ask questions, and even share their screen with the instructor.
For audio you can use your computer’s microphone/speakers or call a phone number that we’ll provide.
Classes are activity-based and taught by a live instructor, so we strongly encourage students who are local to the area to attend in person!
You will need your own computer and copy of any required software. If you don’t have the software, you can usually do a free trial or purchase your own license. If you need assistance, contact us at nyc@careercenters.com

What happens if I need to miss a session?

You have some options:

You can watch a recording of the session. We will provide any course materials.
If you can’t come into the classroom but can still attend remotely, we will provide you with the Zoom login information.
You can use your free retake to make up any missed class time.

Compare Google Analytics in a Day to Similar Courses

Select up to two courses and tap Compare selected courses to view a side-by-side comparison of Google Analytics in a Day with your selected courses.

Corporate & Onsite Digital Marketing Training

Purchase group class vouchers at a discount for our regularly-scheduled group classes in NYC, or create a custom training program at your offices.

Private Training

Available onsite at your location
Modern computer labs available at our offices
Customize or choose from our existing courses
Free instructor consultations to finalize content

Group Class Vouchers

Send employees to our group classes
Extensive offerings and flexible scheduling
Simple billing and logistics
Computers and training resources provided

Learn From a Digital Marketing Professional

Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services, and Do it Yourself SEO training. Nicole’s tips and strategies are featured on publications such as Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, and Black Enterprise.

Start Fresh, or Pick Up Where You Left Off

A Google Analytics account is not mandatory. However, if you already have one, please make sure you have access to it during class. Otherwise, lesson one of day one will be creating your account and familiarizing yourself with its many features.

Installments
	10% non-refundable deposit
$325.00	Total You Pay

Take this class as part of a certificate program and save: