Google Analytics is a free and widely-used web analytics tool. In this one-day class, we'll help you demystify Google Analytics to make data-driven business decisions.

An industry expert will guide you through creating an account, deciding which data you should be capturing, and interpreting the reports. You'll leave with a solid understanding of Google Analytics, and be ready to implement what you've learned immediately.

If you’re interested in a more comprehensive course on Google Analytics, please see our 2-day Google Analytics Bootcamp. Please note this course is offered through our design and coding school, Noble Desktop, which offers a wide range of dynamic digital marketing courses geared towards advancing your knowledge and business right away.

 

What You'll Learn

  • Understand what Google Analytics is
  • Determine important KPIs you need to track
  • Take a deep look into Google Analytics Reports
  • Get a deeper look into your website visitors’ behavior to find opportunities for growth
  • How to track the success of your marketing campaigns with Google Analytics
  • Learn how to answer specific marketing questions stakeholders ask
  • Understand key terms in Google Analytics

Take this class as part of a certificate program and save:

  • Digital Marketing Certificate Sign up